December 5, 2003

(Continuation of our cloaking article on page one).

On the other hand, if that IP address does not match one in the database's list, the requesting entity is "assumed" to be a human visitor and is served the actual "real" page or is simply re-directed to another page appropriate for human visitors (!).

Since most modern search engines today constantly change their IP addresses in an effort to reduce this silly 'cat-and-mouse-chase', as you can imagine, if these databases are not regularly updated, they will become obsolete very quickly, in effect making such cloaking programs completely useless in no time!

As a rule, most major search engines today HATE any type of cloaking software and they categorically forbid them in their terms of use. One such strong opponent to any form of cloaking has always been Google. Today, Google will take strong action against any "cloaking website" that it discovers. Such actions range from temporarily penalizing that site to outright banning it permanently from its index.

The simple reason for all this is that search engines rightly feel that they should always be delivered the same Web page that any human visitor would normally see. Many search engines also feel (and I agree with them) that webmasters making use of cloaking software or programs are in effect spamming the index.

While some people may not agree with this, the search engines' point of view does have some good merit and, if you want your site indexed by them, you don't have any other option but to follow their rules.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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