November 18, 2003

In the Internet world today, one of the very first things one must understand when beginning any website optimization and positioning project is the difference between classic search engines and search directories. The true, classic search engines in the real sense of the word are, for the better part, large powerful databases that rely on automated search agents called robots, crawlers or spiders. The best example of that today is Google.

These spiders crawl the web, almost everyday, in an attempt in getting any information on web sites such as: meta data, page titles and textual content to be added in the search engine's index or main database. When delivering any final search results to a user, the search engine's algorithm then determines if a particular page is to be included in a specific page on the results based in the items gathered by the automated crawler or robot, further. Many years ago, the search engine market was dominated by such crawler-based search engines. Web site positioning and optimization was a much easier task in those days, since it was possible to attain priority rankings simply by using basic meta data in the page's HTML code.

As could be expected, those days are now history and the same search engine algorithms used in the pre-2000 era have now become much more complex and scientific. Suddenly, all this new landscape requires a drastically changed approach to search engine optimization and placement. To be efficient today, exact word matching and strategic placement of some of the most important industry keywords and key phrases, as well as keyword density all need to be done by a professional SEO firm, if maximum results and ROI are desired. Since 1997, Rank for $ales has been performing professional website optimization and positioning services for our clients. To be truly successful, it is imperative that the optimization be carried out in the right categories and with the right descriptions within all search engines and directory services such as Google, Alta-Vista, Yahoo! and all the others.

Before submitting your website to Yahoo, make certain you are submitting a clear site description that contains the best keyword & key phrases for your exact industry, product or service. Discuss any directory strategy you might originally have had with a representative from Rank for $ales before you attempt to submit your site to Yahoo. Always remember that Rank for $ales works for you and you alone. We are not affiliated in any way with any search directory or search engine.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

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