The latest on update Austin, p.3

January 30, 2004

Spring clean up time is here already
For almost as long as I can remember, most major search engines have always frown upon sites that use spam techniques or ‘tricks’ that are not recommended, in an attempt to get away and possibly rank higher. If you suspect your site is part of this category, the time has come to “clean up” and to start producing good and relevant content. From the beginning, sites that have always produced great and superior content have always benefited and these categories of quality sites are usually not affected in any major update.

Content that is freshly and regularly updated always helps in getting better rankings. On the Web, content is always king. It’s not just the quantity, but also the quality of the content that is important. Additionally, Google’s Hilltop Algorithm has a tendency to detect sites that are authoritative in their field and will usually rank them higher, along with a higher PR value. Hilltop looks at the topic of the theme and who links to a site, the value of those links and the anchor text surrounding those links, as well as the text in the links themselves.

Remove from your site any meta tags that are irrelevant and replace them with the ones that are truly in relation to the products and services you want to sell or whatever it is you are trying to promote on your site. Also, look at your title tags- are they really indicative of what that page is all about?

Look at the body of your text. Is it carefully written and does it ‘flow well’ to any ‘human visitor’ that tries to read it or does it sound like you are repeating the same keywords over and over dozens of times?

Build and write your website the best you can, using only approved techniques recommended in the terms of use of Google and the others and your site should never ‘fall off a cliff’ as some have done in the past two months.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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