July 10, 2003

As the paid inclusion market heats up, Internet search company LookSmart yesterday announced a multi-year agreement with Terra Lycos, the global Internet network, for search distribution on Lycos.

As part of the agreement, LookSmart will provide its new high-relevance commercial search product to Lycos beginning late in the third quarter of 2003. LookSmart will become the primary provider of general web search results for a large number of commercial terms. In addition, Lycos will have the option to resell LookSmart's LookListings to thousands of Lycos InSite customers, Lycos's paid inclusion and paid placement search engine marketing platform.

The deal with Lycos comes as LookSmart competitor Overture Services girds up for a paid inclusion product launch. In related news, earlier in the week LookSmart announced its New LookListings, designed to make it easier for businesses of all sizes to purchase cost-effective traffic and manage their campaigns across the LookSmart Network of distribution partners. LookListings replaces the company's former "Small Business Listings" and "Large Business Listings" products.

"Ever since we launched our online small business product last year, we've been hearing from customers who want to list more than just their homepage and have more control over their campaign management, yet didn't have the budget to qualify for our large advertiser solution," says Peter Adams, cto for LookSmart. "New LookListings will let these customers drive traffic to any number of category and product pages, increasing sales and improving ROI, while also giving large advertisers increased flexibility in the way they manage their campaigns."

Source: Technology Marketing.com

        

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