July 19, 2003

Switchboard To Integrate Relevant Content-Targeted Advertising Into Local Search With Google AdSense.

Switchboard Incorporated, an online yellow pages portal, today announced an agreement with Google, developer of the largest performance-based search advertising program, that integrates content-targeted advertisements through the Google AdSense program into the Switchboard Yellow Pages.

As one of the pioneers of local search, Switchboard provides a highly optimized platform for integrating content-targeted advertising with local content. In addition, Switchboard will share in the revenue generated when their users click on Google advertisements. Using Switchboard’s enhanced merchant information - - rich data about a businesses’ product and service offerings - - Google will serve relevant content-targeted advertisements on yellow pages results and a variety of other pages throughout the popular online directory.

The alliance will provide Google’s advertisers with broad exposure to Switchboard’s more than 5 million unique online users executing local searches each month. “Content-targeted advertising has been typically targeted at editorial and informational content. With Google AdSense, we are moving content-targeted advertising to a new level of performance and relevance, because Switchboard’s users are ready-to-buy," said Dean Polnerow, president and founder of Switchboard Incorporated.

“Our extensive local merchant content and the local orientation of our users’ searches provides Google with a unique opportunity to target content-targeted advertising on our local business search results pages." "Switchboard’s extensive local content enables Google’s advertisers to reach a very targeted audience through relevant yellow pages results," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google. “By adding Switchboard to our growing network of AdSense website publishers, we continue to validate the effectiveness and importance of content-targeted advertising as a medium to reach qualified customers.”

Google's other high profile AdSense partners include Blogger, AOL, Ask Jeeves, Earthlink, Amazon.com, and BurstMedia.

Source: WebAdvantage.net

        

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