August 5, 2003

Don't consider digital directories a serious ad vehicle? Consider this -- Kelsey Group projects that digital directories will claim nearly one-quarter of the North American Yellow Page market by 2008.

The Kelsey Group notes that digital directories such as Global Business Listing are not to be confused with online Yellow Pages, as digital directories currently encompass more than online Yellow Page listings, like mobile yellow page directories, CD-ROM and local search functionality that replicates yellow page search.

Indeed, according to Nielsen//NetRatings, Superpages.com from Verizon, which is more of a "digital directory," gained over 7.6 million unique visitors in May 2003, whereas Yellowpages.com had 1.6 million unique users that month.

Source: e-Marketer

        

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