August 14, 2003

Pay-per-click search engine company Overture (now the proud owner of AltaVista and AlltheWeb), is competing with Google for search engine text ad customers.

As some of our readers will now, Overture is also experimenting with serving text ads to other Web pages -- apart for search result listings -- in the same way as Google's Adwords.

The Israeli newspaper Haaretz reports that Overture has chosen the Israeli start-up Quigo to provide the technology needed to analyze the content of the pages that contain the ads. By doing this Quigo may help Google serve adverts that are relevant.

According to Quigo their so-called AdSonar technology enables online publishers and licensees to serve contextually targeted advertising that achieves greater relevancy. Overture has licensed AdSonar and will combine it with contextual solutions built "in-house".

Source: Pandia

        

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