Capitalizing on surfer's typing errorsSeptember 18, 2003 The Internet Software Consortium (ISC), the developer of software that essentially guides Web surfers sought Tuesday to neutralize a controversial service designed to help users who mistype Internet addresses. The ISC, the nonprofit organization that develops BIND software for Internet domain name directories, is writing an "urgent patch" for Internet service providers and others who want to block customers from a new Site Finder service from VeriSign Inc. VeriSign, which keeps the master lists of names ending in ".com" and ".net," launched Site Finder on Monday to steer users to likely alternatives when they type addresses for which no Web site exists. Though VeriSign gets unspecified revenues from search engine partners whose technology powers Site Finder, company officials described the service as primarily a navigation tool to help lost Internet users. Critics, however, say the service eliminates user choice, gives a private company too much control over online commerce and could violate longstanding Internet standards. VeriSign's service, which affects only ".com" and ".net" names, also overrode similar services offered by several Internet service providers, including America Online, and through Microsoft Corp.'s Internet Explorer browser. The BIND patch allows AOL and others to restore control by identifying and then ignoring data from Site Finder, said Paul Vixie, president of the Internet Software Consortium. When the patched software receives such data, it will instead pass along an "address not found" message. "We're making this patch available because our customers are screaming for it," Vixie said. Though running the software update is optional, Vixie expects many customers will. The consortium was testing the patch Tuesday and planned to release it by Wednesday. VeriSign spokesman Brian O'Shaughnessy said Tuesday that individual service providers were free to configure their systems so customers would bypass Site Finder. But he questioned whether releasing a patch to do so would violate Internet standards. Vixie acknowledged that it could - standards call for operators like VeriSign to have complete control over their directories - but he said not releasing a patch would create greater chaos. BIND, a free product, is used by most domain name servers at service providers, corporations and other networks. Typically, those servers keep temporary copies of the master directories obtained from VeriSign. VeriSign estimates that people mistype ".com" and ".net" names some 20 million times daily and cites internal studies showing users prefer navigational help over a generic error message. Earlier this year, a suburban Washington company called Paxfire Inc. tested a similar service for ".biz" and ".us" names, but the U.S. government and a private oversight board asked Paxfire to suspend it after a few weeks pending a review, Paxfire chairman Mark Lewyn said. A similar feature exists with ".museum" names. People who type in nonexistent addresses are offered an index of museum sites. Source: Seattle PI.com Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here. Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research. You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others. Powered by Sun Hosting Protected by Proxy Sentinel™ Traffic stats by Site Clicks™Site design by GCIS SEO enhanced by Pagina+™ Online sales by Web Store™ Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
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