October 23, 2003

Competition spurs innovation, and it is good to see that there continue to be entrepreneurs out there that are willing to challenge big actors like Google, Overture and Microsoft.

Mooter is an Australian search engine that is to be launched later this year. You may, however, test a beta version of the service right now.

Unlike other search engines, the goal of Mooter is apparently not to serve as many search results as possible. Instead the company is working on fine tuning the search algorithm, giving users more targeted and relevant results.

According to the company Mooter employs "unprecedented 'artificial intelligence' based on psychological modelling to process and understand the information users seek."

"Users shouldn't have to work hard to find what they want," Ms Liesl Capper, CEO of Mooter, says. "Mooter sets out to solve the problems of most search engines by understanding the psychology of how users interact with information." And yes, she has a bachelor degree in psychology.

Mooter presents results graphically, as a cluster of balls (i.e. targeted topics) that you may click on to get the most relevant results. A search for "pandia" will for instance bring up topics like "internet," "search engine," "news" and "resources". The same topics are listed in the left hand column of the result pages.

The database used by Mooter is mainly based on metasearching (results from other search engines), but the search engine is also using its own spiders (i.e. gathering data by crawling Web sites).

Source: Pandia

        

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