November 20, 2003

In the race to offer online users Internet search results that include local-area business and service listings as well as “national” or global Internet website descriptions, Adjunction LLC, a small Florida-based company, has beaten big-name search giants like Overture.com, Google.com, and Microsoft Network (MSN.com) to the punch.

Launching with over three million human-reviewed website listings, Adjunction LLC’s new Vivante.com (http://www.Vivante.com) enables the user to see more types of relevant content on one, simple, clearly organized search results page. In another industry first, Vivante’s proprietary software allows the user to also see which local services sites match her or his keywords or topical requests.

David Yancey, an established eBusiness expert and Adjunction’s founder and principal designer, explained “Our ability to integrate local-area listings into a truly national search site brings a new level of completeness and convenience to online search users. Our broader, geographically-enabled listing technology opens up Internet search to millions of smaller and local businesses who until now could not use search-based marketing cost-effectively. Their only option to date has been unexciting online Yellow Pages directories, and limited-reach local city guides.”

In another move to distance itself from the all-things-to-all-users mindset of the big search engines, directories, and “portals”, Vivante.com is the first search site to target grown-ups – busy professionals, time-stressed parents, and active seniors. “By designing the search tools for these busy consumers and business owners,” explained Jason Hamilton, the company’s lead systems architect, “Vivante can tailor the search experience to fit their specific needs and interests.

Similarly, our other search site, www.Prowebguide.com, is designed specifically to serve the search needs of Internet and online business professionals. Each Adjunction site aims to be the best possible search venue for a well-defined, smaller group of Internet users.”

Examples of this audience-tailored approach in Vivante.com include a much-simplified approach to organizing hierarchies of topics - making it easier for busy users to find information, and also making it easier for website owners and businesses to know where their listing belongs for maximum visibility.

Yancey relayed how “We were struck by the increasing frustration of search users as they seek more and more product, place, service, event, consumer, and other information online. The difficulties faced by traditional search engines in finding and arraying current and relevant web pages without duplication was bad enough; the accompanying trend toward more and more commercially-paid search 'matches' made things worse, even intolerable to many of the people we surveyed.”

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