December 2, 2003

Overture has inked an exclusive deal with Red Moon Interactive that will see its paid placement search results displayed on free public internet access terminals in key locations across the UK.

Under the terms of the agreement, Overture's sponsored links will be returned whenever a user conducts a search via the front screen on any INFO-NET terminal. In addition, users can select 'hot buttons' or categories from the terminal homepage, such as cars, property or travel, which will generate between five and seven of Overture's sponsored search results.

Red Moon's INFO-NET terminals are currently located in airports, fast food restaurants and 24 shopping centres in and around the M25, such as Whiteleys in Bayswater and Barkers in High Street Kensington. It plans to further extend its network to cover the whole of the UK by the end of next year, and services are also in the process of development for Europe, Asia and North America. It is unclear whether the company will extend its deal with Overture outside of the UK.

The move opens up the opportunity for advertisers to reach a more localised audience in the run-up to the launch of Overture's geo-targeted searches. For example, consumers may use the terminals to search for specific services in their local area while out and about. A spokesperson for Overture said the company was conducting trials of local search capabilities in the UK, but did not give a date for launch, which is expected some time next year.

Source: Net Imperative

        

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