January 16, 2004

Google, Inc. is now offering their Google AdSense program for content web pages in Japan. The first Japanese partners using Google AdSense are Nifty Corp., Impress Corp., and Recruit About.com Japan.

These companies, which began using the service in December, join the growing network of Google AdSense partners. NEC Corp. launched Google AdSense this week and Jiji Press Ltd. will also launch the program on its site shortly.

Google AdSense is a program for website publishers that want to generate additional revenue from relevant advertising on their sites. Google crawls the publishers' site to identify the meaning of the web page, and then serves precisely targeted text-based Google AdWords ads that are relevant to the specific page that the user is viewing.

Hitwise releases a report found that Internet users have shited their focus ot travel sites, now that the Holiday season has ended. Hitwise data for late December 2003 and early January 2004 reveals that U.S. visits to travel websites has increased by 23% and visits to shopping websites has decreased by 12%.

The travel category registered a 1.4% share of all U.S. visits for the week ending December 20th; travel has experienced a 23% increase and now accounts for 1.7% of all U.S. visits for week ending January 10th, 2004.

Compared with the same point last year, visits to travel sites have increased by 12%. Expedia, travelocity and orbotz were the top three travel sites, week ending 1/10/04.

UK search company Espotting Media has struck a deal with Emap to provide paid listings to the company's internet properties. Emap publishes titles including FHM, Smash Hits and New Woman, and is the UK's largest consumer publisher. Emap Interactive represent 15 Internet properties that generate over 60 million page impressions each month. As part of the deal, Espotting will provide paid listings across Emap's 15 sites, power search functionality, and provide contextual advertising.

Source: MediaPost

        

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