May 26, 2004

ValueClick Media launches ChannelSearch, a solution that enables advertisers to leverage the power of contextually-targeted ads and search.

ChannelSearch simplifies the online media buying and management process, while providing advertisers with access to two online marketing channels. Based on a flat-rate cost-per-click (CPC) pricing structure, ChannelSearch delivers targeted visitors through a combination of distribution methods, including:

Standard Graphical Ads
Strategic placement of web-based display ad units across the most contextually-relevant of 17 targeted content channels on the ValueClick Media network, which reaches 66 million unique users in the U.S. and 120 million worldwide.

Keyword Listings
Premium placement of text listings based on 17 predefined categories of keywords within ValueClick's Search123 pay-per-click search network.

SimpliContent Ads
SimpliContent is a new rich media ad unit that combines standard graphical ads with search listings, by dynamically displaying a marketer's text listing, logo and product image within banner ads appearing on contextually-relevant content sites throughout the ValueClick Media network.

The SimpliContent ad unit dynamically pulls an advertiser's Search123 listing into a category-based banner ad, and targets the ad across contextually-relevant sites. The rich media ad also includes the option to display the advertiser's logo and one additional product image.

"ChannelSearch delivers highly targeted visitors by blending two of the most powerful forms of online direct marketing -- search and contextual ad placement," said David Yovanno, general manager, ValueClick Media.

"ChannelSearch allows our clients to benefit further from our core competencies in search and contextual advertising through a simple, unique package, and builds upon ValueClick's reputation as an innovator in performance-based online marketing."

Source: Value Click

        

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