June 2, 2004

While Google provides the highest percentage of all search engine traffic going to shopping sites, MSN Search drives the highest proportion of its own search engine traffic to shopping sites, Hitwise says in its recently released Search Engine Report.

Google sent 4.73% of all search engine traffic to shopping sites in April, compared to 2.73% from Yahoo Search and 0.66% from MSN Search, Hitwise says.

Hitwise includes in its shopping site category “classified” sites such as DineOutFreeToday.com and YourGiftCards.com.

The rest of the top 10 search engines in terms of their share of all traffic going to shopping sites in April:

     Ask Jeeves, 0.22%
     My Web Search, 0.16%
     iWon, 0.15%
     Dogpile, 0.12%
     Google Image Search, 0.09%
     Excite, 0.06%
     Alta Vista, 0.05%

MSN gets bragging rights, however, to having the highest proportion of its own search traffic that goes to shopping sites.

Of all the searches that took place at MSN, 10.07%, of users went to shopping sites, edging out Google, at 9.26%, and Yahoo Search, at 8.85%, Hitwise says.

Source: Internet Retailer

        

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.