August 24, 2004

Search engine Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model.

Tygo.com has been in development for several years and in recent months has been building a massive database of web sites from which its state-of-the-art servers bring up original search results in seconds. Tygo.com may have similarities to Google or Yahoo but the differences are quite significant.

The firm is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com is the only major search engine with a flat, predictable rate for keyword advertising.

Flat Rate Placement is designed to attract advertisers tired of limited affordable keywords and the costly problem of click fraud. Tygo.com is giving out Prepaid Advertising Cards worth $250 in Flat Rate Placement to 20,000 advertisers at various Internet, media, and business-related trade shows.

"The response to the $250 Flat Rate Placement cards has been phenomenal," says Nick Raba, Tygo's Director of Technology. "Advertisers feel they've been getting gouged by traditional pay per click programs and they really seem to appreciate a more predictable way to advertise."

When asked how this new search engine would be able to compete with Google or Yahoo, Hugh Elder, founder of Tygo.com said, "We don't need to compete with any other search engine because consumers are always looking for new ways to get better search results.

With thousands of web sites and thousands of new computer users coming online every day, all we need is a fraction of this growth to be extremely successful." Elder's new search engine is one of the few that collect its own data, offers its own directory, and provides free email.

The company generates revenue from a combination of advertising and submission fees. Tygo.com offers web site owners free lifetime submission to its directory. There is a one time set up fee of $19.95 but no charge any year after.

Source: Tygo.com

        

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