What a large research firm knows about the Internet

September 28, 2004

In preparation for Web 2.0 next week, John Battelle spoke today to Gian Fulgoni, founder of Comscore.

Gian is giving a great talk on the things a major research house knows about the Internet.

Distribution of Search Volume by User Intensity
Source: comScore Networks

What a large research firm knows about the Internet

One of the slides he showed me I just had to steal to give you a sneak preview.

What this tells us is pretty interesting: the heaviest users of search, who are a minority of total search users, account for the vast majority of search queries.

This seems a case where the tail is not as powerful as the head... And clearly, the more folks use the web, the more they use search.

What happens when the majority of us are heavy users of search? Time to buy more servers...

Source: comScore Networks and John Battelle

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