Google won't produce any Web browser after all

October 7, 2004

Google investor and board executive John Doerr said despite a lot of speculation, Google will not enter the Web browser market.

But Doerr did say others probably would. "Browsers are going to come back. We'll see a lot of innovation," said Doerr, speaking to a roomful of attendees at the Web 2.0 conference in San Francisco.

He added that as new browsers come onto the market, Google's application protocol interfaces and advertising network will be there to plug into and support them.

Doerr later joked, however, that just because he was on the board of Google didn't necessarily mean he knew what they were doing.

Though reluctant to talk in depth about Google's future or IPO, Doerr gave guidance as to where the company will likely go, including making more information searchable, growing internationally and becoming "the Google who knows you".

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Doerr was interviewed on stage during the first evening of the conference, a gathering for internet executives to ponder the web's next phase of development after the boom-and-bust cycle of the late 1990s.

Many executives from the internet's early days - Amazon.com's Jeff Bezos, Broadcast.com's Mark Cuban, Idealab's Bill Gross - were here to give their visions of the future and new technologies that will harken it.

Bezos, in an earlier presentation, said that the internet's early development was about making sites useful to consumers, but now it's about making the web useful to computers.

He was referring to software known as web services, which allow incompatible systems to communicate or exchange information. Web services have played an increasingly important role in helping the online retailer expand its business and ring sales outside of its retail network.

For example, Amazon's new search venture A9.com is built by several application protocol interfaces that tap into Amazon's own "search inside the book" feature. Amazon started a web services division two years ago and it now has more than 65,000 registered users who tap into its retail database.

"The ability to build very thin front end [businesses] and use them to tap into these powerful back ends, I'm very interested in that. You'll see a huge amount of creativity unleashed there," Bezos said.

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Doerr said that he believed that many services of the first iteration of the web were being reinvented now, much in the way Google reinvented search while many other internet portals abandoned search R&D; in the late 1990s. "Most of the old web-based services are in the process of being systemised reinvented, even the browser," he said.

More broadly, Doerr said he thought of the next phases of internet development in terms of the scientific theory known as string theory, which posits that there are seven parallel universes.

The "near" web represents the PC; the "far" web stands for television; the "here" web represents mobile devices; the "business to business" web for XML, RSS (Really Simple Syndication) feeds and other backend technologies; and the "weird" web is for 3D experiences or virtual worlds that could be developed.

Doerr said he had yet to come up with the seventh.

Source: Silicon.com

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