AOL improves its Google-powered search features

November 15, 2004

AOL is still using the Google search engine but is gradually integrating its own services and its own content inside its search results pages.

One good example was found on searching for �Fahrenheit 9/11�. AOL Search gave information from Moviefone like Movie Details, Buy the DVD, Find the Best Price, and even trailers and clips. Searching for �Eagles� (the music group) gave me information about Philadelphia Eagles from AOL Sports.

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Not exactly what I was looking for but it can be helpful for someone looking for the football team. Overall, it is a good way to integrate you services and drive traffic to them. AOL saves money and effort in building a new Search Engine from scratch.

It is in the coming days releasing its own browser where the search page (or homepage) can be directed to this search engine. And they can use the Search service more effectively.

MSN Search Beta Engine does so with MSN Music, Encarta and other Microsoft services. Seems like trend is spreading for making search pages more than just plain jane. Google is also not behind with its News and desktop search results integrated with normal searches.

Source: Search Engine Journal

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