Google's AdSense program to feature animated banners

December 8, 2004

Google announces a number of changes for its AdSense advertising program that has now become the standard in advertising for many sites and Web logs (blogs).

In what could be considered somewhat controversial, Google has announced an expansion of its banner advertising program by accepting animated GIF ads from a small test group of advertisers.

Other changes include the introduction of a new type of channel for account holders.

Google touts URL channels as allowing users to track the performance of individual pages, or groups of pages, without having to update code, and an expansion to the language options for AdSense for search, with the range of languages expanding to 21, including Czech, Hungarian, Slovak, Russian, and traditional Chinese.

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Brian Morrissey of Direct Marketing News adds that Google has taken tentative steps to offer ads beyond text search listings.

In addition to text listings that appear on thousands of Internet sites through its AdSense for Content program, Google also has tested inserting image ads for some image searches on Google.com.

AdSense publishers can choose whether to display the image ads and where they appear on the page.

Google�s ad system determines whether to display an image ad over a text ad based on relevance and performance. Google does not reveal how many AdSense publishers have opted to display image ads.

Source: Search Engine Journal

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