Isobar acquires iProspectDecember 22, 2004 Isobar announces it has acquired 100% of iProspect, the Original® Search Engine Marketing Firm. The news marks Isobar's first acquisition in the U.S. market, and the 7th for Isobar globally in the past six months. According to a report released by Jupiter Research last month, paid search will continue to outpace the growth of every other area of online advertising, moving from $2.6 billion in 2004, to $5.5 billion in 2009.
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 "This is a major move in the development of Isobar's global vision," said Nigel Morris, Worldwide President of Isobar. "Our clients now have access to iProspect's world class tools, best practices, and outstanding management team. We believe in their philosophy of how search fits within the context of marketing, and look forward to creating the future of digital marketing together." "iProspect delivers high impact results to the world's most respected and identifiable brands, from Xerox to John Deere, from Sharp to PeopleSoft," said Fredrick Marckini, CEO and founder of iProspect. "We believe that iProspect and search engine marketing fit hand-in-glove with Isobar's vision of the future of digital marketing. Most importantly, our new place within the Isobar family will give us global reach and a direct affiliation with some of the world's most talented and innovative digital agencies." "This is a breakthrough moment in our Industry," said Sarah Fay, President of Isobar U.S. "We believe that search engine marketing will become a fundamental part of mainstream marketing. It already represents more than 30% of online advertising spend in the U.S., and is a key driver in our Industry's growth. As Isobar builds its offering in the U.S. market, search engine marketing is a natural key focus for us." By bringing together the resources of iProspect and Isobar's network of owned agencies including Carat Interactive, Isobar will establish the world's leading search engine marketing operation. Additionally, by extending the iProspect iSEBA(TM) bidding agent across Isobar's network of agencies, iProspect and its technology platform will be building the infrastructure for some of the largest paid search advertising spends in the market.
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 The recent Jupiter report on the search engine marketing space also revealed that one of the key differentiators among search engine marketing vendors is the strength of their proprietary technologies and tools. iProspect's iSEBA(TM) is widely recognized as the Industry's most sophisticated tool for ppc search advertising, bid management, and campaign tracking and reporting. Launched in July of 2004, Isobar brings a deep specialist capability to parent company, Aegis, as it develops services in the rapidly expanding digital markets. Isobar provides Aegis' 350+ digital clients with a world class search solution through its global network of 36 offices in 24 markets. Isobar's acquisition strategy is to acquire strong companies with strong organic growth that are leaders in their space and to grow a combined entity that delivers substantial value to their clients. Source: Yahoo News 
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