Google ahead of Yahoo in user reach

February 15, 2005

Google is substantially ahead of Yahoo in user reach, according to a Nielsen//NetRatings study on fifteen of the top search destinations in December 2004.

In the end, the two search engines had a total reach of 76.9% of Web users.

However, the numbers do not add up to 100%, since many Internet surfers turn to different search engines, for different searches.

Search engine market share for Dec. 2004
Search engine	Market share % of users
Google	44.9
Yahoo!	32.0
MSN	25.2
AOL	17.0
Ask	7.8
Information.com	7.7
Overture	3.8
Netscape Search	3.1
InfoSpace	2.9
Microsoft.com	2.9
Myway.com	2.7
WebSearch.com	2.7
AltaVista	2.2
HighBeam Research	2.1
Lycos	1.9
Source: Nielsen//NetRatings

Also worth noting is that more people searched on Microsoft.com (Microsoft's corporate site, not the MSN search engine) than AltaVista.

Source: ZD Net and Nielsen//NetRatings

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