April 17, 2004 edition, issue: 04-0259
Current circulation: 16,968
Editor: Serge Thibodeau

Hello again and welcome back! This week was an average week as far as the news in the SE world is concerned. So, as usual, here's the week's recap of the events that happened in our industry.

On Monday, Google announced it had teamed up with the Massachusetts Institute of Technology (MIT) and 16 other universities around the world to provide a way to search the institutions' collections of scholarly papers, according to university officials.

A pilot test of the project is just getting under way. If all goes as planned, the search feature could appear on Google in a few months, said MacKenzie Smith, associate director of technology for MIT's libraries. She said the search would probably be an option on Google's advanced-search page.

In other news, there is a PPC bidding war taking shape in some circles. It was reported on Monday that paid search ads have become a major source of search engine income by creating a flexible market for business leads.

Mesothelioma, an asbestos-related cancer, was the biggest word in search-engine advertising on April 8, with law firms paying $90 or more to place ads. "It can get to be a bidding war," says Tracy Helser, Web manager for Kazan, McClain, Abrams, Fernandez, Lyons & Farrise, an Oakland, Calif., firm specializing in asbestos cases that advertises on search engines.

Next: Microsoft's Longhorn OS to include 3 major advances >>>

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