(Continued)

The rumor of a possible AOL sale to Yahoo or Microsoft is floating around again, after AOL posted a successful 1st Quarter, mostly based on advertising sales. The New York Daily News said Time Warner CEO Richard Parsons is expected to listen to bids from other online competitors such as Yahoo and MSN: Parsons is said to be seeking $20 billion for AOL - more than double what he’s being offered by financial buyers.

And to end the week, Ask Jeeves said it closed its $501 million purchase of Interactive Search Holdings, a move expected to double Ask Jeeves' share of the competitive Web search market. The acquisition, first announced in March, included privately held Interactive Search Holdings' Web properties and businesses such as My Way, iWon, Excite, My Search, My Web Search and the MaxOnline advertising network.

My 2 featured articles for today are All you need to know about Web Analytics and How to use Wordtracker creatively. But first, as usual, let me answer one of the more than 20 questions I got from readers this week.

Serge: thanks for such a well-written newsletter. My question is:- is it only me or is Yahoo faster to index pages than Google? It seems that everytime I make changes to my site, Yahoo picks them up before Google does.

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