May 7, 2004

You have invested considerable time, money and resources in building what you consider to be a great website. You might even be participating in a Pay per Click (PPC) ad campaign to help it launch in less time and drive sales faster. Or maybe you took the great decision of having your site organically optimized for the search engines. Or perhaps you participate in one or two paid inclusion search engines. No matter how you look at it, you are waiting for results to happen sooner rather than later. If you see yourself in this, you aren't alone.

Enter Web Analytics and measurement tools that can greatly help you in your daily tasks of monitoring your online ad campaigns. Trying to manage a website's sales performance (or lack thereof) can be like driving in a strange city for the first time, if you don't know where it is you are going. Web Analytics can be compared to a dashboard, plus it can give you some very important clues as to what's happening under the 'hood of your website'.

If you are asking yourself questions such as: "Did visitor 'A' come from Google, Yahoo, MSN, or which search engine did that visitor use to get to my site?" or "from which websites did my visitors click to arrive at mine?" or "on which page did they get here or from which page did they leave-- without buying anything?" then Web Analytics are tools you might find useful in managing your online marketing campaigns.

Additionally, Web Analytics will also tell you which are the most popular sections of your site, as well as the least visited. Important clues as to what could potentially be wrong with the overall structure of your site, or to some of its navigational elements are only a few examples of what Web Analytics can do for you.

Next: Your search engine positioning and placement efforts >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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