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(Continued)

On Friday, CitySearch said it has signed a deal with Yahoo's Overture Services to run the latter's paid ads in its local search listings for select cities and categories. Financial terms of the deal were not disclosed. Overture specializes in selling advertising links that accompany search results on sites such as Yahoo and MSN.

The move comes little more than a year after CitySearch, which is owned by InterActiveCorp, introduced its own advertising service to compete with Overture on a local level. The company unveiled a pay-per-click ad service, called Local Pay for Performance, which reflected the business model of Overture's national ad network.

CitySearch sought to match up advertisers with consumers searching for local dining, entertainment and shopping services. Advertisers pay for the ads only when people click through.

In unrelated news, a few years ago, judges and lawyers used Yahoo and AltaVista in an effort to get more information on an individual, a criminal or a specific court case. Since the last two or three years, people working closely in the legal system are now using Google as their favorite search engine.

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