(Continued)
Analyst Elliott said the paid search market is "maturing" and that Google has to know that. "They need to diversify," he told Reuters. While best known as a search engine, Google has other services including a comparison shopping service and recently-launched e-mail.

In other developments on Tuesday, Google said it would close its registration process for its IPO auction Thursday of this week, setting the stage for its hotly anticipated stock market debut. Google posted a notice early Tuesday announcing plans to end the registration process at 2 p.m. PDT Thursday. After closing the registration period, Google plans to launch an unusual auction to sell 25.7 million of Google's shares "soon thereafter," the company said in its written statement. No further details were available.

Google has been issuing 16-digit registration numbers to prospective bidders for its initial public offering since July 30, when it opened a special site, www.ipo.google.com, to process the requests. The registration numbers are a prerequisite for anyone who wants to bid for Google's IPO shares.

The actual bids must be made through one of 28 brokerages that's handling Google's hotly anticipated IPO. Google has valued its IPO at $108 to $135 per share, but the company's so-called Dutch auction is supposed to determine the final price. The winning bidders in the IPO auction will be notified through e-mail. After the auction is completed, Google's shares will begin trading on the Nasdaq Stock Market under the ticker symbol, "GOOG."

Nielsen//NetRatings reports the number of visitors to online shopping sites in Spain has risen by 31% over the past year. Online shopping is increasingly popular in Spain, with nearly 2.8 million Internet users shopping online in June 2004, according to Nielsen.

Though the number of visits Spanish online shoppers made to online shopping portals in June of this year has decreased from June 2003, the total number of shopping portal pages visited is up by 26%. Nielsen finds the biggest shopping portal in Spain is eBay.

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