(Continued)     October 2, 2004 edition
Based on the experience of clients over the past two years, as much as 50% of PPC advertising in some very competitive categories may be attributable to click fraud, says Dimitri Eroshenko, CEO of web analytics firm Clicklab.

Theft-by-clicks takes several forms online. Some affiliates set themselves up just to collect commissions on clicks, without adding any real value to the exchange. Competitors constitute a second group of click thieves, says Eroshenko. “By clicking on competitors’ links they accomplish several things at once. It depletes the competitor’s daily budget.

Click several times, and the competitor’s link disappears from the bidding competition entirely, so you can then raise your own links higher at less cost,” he says.

In other developments, Market Central launched its SourceWare(R) search engine on Tuesday, the company's new "intent-based" enterprise search solution. SourceWare Search was established to fill a void within the corporate enterprise and commercial search markets for a deductive search engine capable of providing true relevance and personalization to users at multi-terabyte scale, as well as enable organizations or web search operators to reduce capital and maintenance expenses by up to 50 percent and more.

Market Central President & CEO, Doyal Bryant, said, "Rapid increases in information and technology are revolutionizing the search process.

In other news, with Google's quiet period having ended Tuesday, analysts whose firms took the company public can better evaluate reports and recommendations for investing in the high-flying search company. But investors will find researchers' predictions of the company's revenue and earnings as wide-ranging as a Google search for "confusion."

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