Ranking for Sales

November 19, 2003

Assuming you have done everything right and all thats legal and you have quality inbound links from other web sites that have a Page Rank of five or more, but your'e still not happy to be listed as number six or seven in Google or AltaVista!

Just what can you do if you are convinced that your content is the best, most relevant on the Web for certain selected keywords and you deserve a number one ranking, but search engines dont seem to agree with you?

If you want to Rank for Sales, dont resort to spam or unwanted clutter in the engines. That will just ban or seriously penalize your web site.

Instead write quality, search engine friendly content. Ensure that each page is structured so it is obvious to a search engine that the page is relevant to a keyword. Also make certain that your pages and all the rest of your site can be read by a search engine spider.

Try in creating a reference point if you will, associated with your keywords. A reference point could be similar to a balance of an authority (has lots of quality links to it from other sites and pages associated with that specific keyword) and a hub (has links to lots of other sites and pages associated with the keyword).

To Rank for Sales, you need to participate in a Reciprocal Link Exchange Program. Actively try to get other quality sites to link to you. To be effective, be certain that those sites are in the same field as you are. Stay in the same industry. Rank for $ales has had excellent results so far by simply following the above rules.

Check that you are not being penalised unfairly for content that may be interpreted as spam, or for being on the same IP address as someone who has been barred from search engines for delivering spam.

If possible, contact the search engines that are not listing you and check what is wrong. Let supply and demand decide. Market forces should mean that those search engines that produce the best, most relevant results will flourish, and those that dont will ultimately die. The current prevalence of spam is preventing this from happening.

Finally, if you think you can calculate relevancy better than the current crop of search engines, dont deliver spam to attempt to control their listings. If you do, in the end, you will lose.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.