December 12, 2003

(Continuation of our Florida Hurricane article on page one).

It is hoped you will profit from my advice. Since November 26, I have been 'repairing' many sites that received the Over Optimization Penalty or OOP. If your site did get the OOP, I will offer some advice on how you can fix that, and prevent it from happening again down the road. Additionally, if you are already participating in a link exchange program, or if you're contemplating one, read the section in this article: The new linking strategy.

Removing the rubble after Hurricane Florida
By now, it's very clear what Google has implemented in its new algorithm and how to prevent yourself from falling victim, either now or later. One thing is certain: the 'good times are over' and from now on, only the best optimized sites, ie: the ones that Google approves of, will maintain the original rankings they had, prior to update Florida.

First, you need to make certain and carefully determine if the OOP was implemented on all your site's pages, or just a few of them. So far, in 90% of the sites I have seen that received the OOP penalty, most of them were affected to only some of their pages. The other 10% will have to be completely revamped, from a search engine optimization point of view.

Note that all the sites we have worked on which did receive the OOP were sites that our competitors optimized, before the owners of these sites came to see us, understandably upset their sites could not be found anymore, using their previous search terms.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.