December 12, 2003

(Continuation of our Florida Hurricane article on page three).

Repairing your OOP links
The reason why your site has received the OOP is simply because Google's new anti-spam filter penalizes Web pages that use their exact keywords in the links that point to those pages. Here's an example: If your site sells home decorations and you have links pointing to it with the keywords "home decorations" in them, you will have to re-edit those links with other keywords that will still work in your site.

In the above example, instead of using "home decorations" in the link to that page, use "decorations for the home" or "home & interior improvements". An alternative would be to leave the link unchanged, but changing instead the title of the page, the description tags, the H1's or H2's and the headlines with the new keywords "decorations for the home" or "home & interior improvements".

Personally, I think simply changing the keywords in the link text is faster and less complicated, but you are free to use the one you feel most comfortable with. Either way, it will have the same desired effect. Remember that any changes you make will not be fully implemented until the new Google dance which some believe might happen near December 19 or later. Once you have done all that, it is only about 7 to 10 days later that you will see your rankings improve again.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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