The Google Hilltop Algorithm, p. 3

June 4th, 2004      (Continued)

As a side note, the Google Hilltop algorithm bases some of its computations mostly from “expert documents”, as noted above. Hilltop also requires that it can easily locate at least 2 expert documents voting for the same Web page. If Hilltop cannot find a minimum of 2 such “expert documents”, the results it will return will be absolute zero.

All of what this really means is that Hilltop actually refuses to pass on any arbitrary values that may be relevant to the rest of Google’s ranking formula and thus becomes inappropriate for the search term or keyword used in the search box by the user.

So, what’s in store for Hilltop in 2004?
Since we are only at the beginning of the year, some of you may ask: “That’s all really cool, but what will happen to websites in 2004, in the aftermath of “Hurricane Florida”, as many webmasters and site owners are still very busy trying to rebuild their websites? That’s a great question, and many articles have been written on this topic in the last six to seven weeks.

Today and in the past, many search engines stopped valuing certain search factors subject to abuse from certain webmasters or site owners, such as keywords placed in meta tags.

For that reason alone and since its very beginnings, Google has always completely ignored meta tags altogether in the first place.

In contrast, visible sections of a website are less subject to “spam-dexing” (search engine spam), since these ‘visible pages’ need to make good sense to the average human visitor.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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