August 6, 2004

If your company sells products or conducts any kind of business in international markets, then you need to know that search engine marketing and Internet advertising has become a much easier and certainly less expensive marketing program than traditional advertising mediums.

That said, the international market for search is still a relatively young market. This is actually an advantage for companies that are willing to quickly capitalize on this little known fact. How long will it stay that way? Nobody knows for certain, but I’m willing to bet it will probably become a lot more popular in the coming months.

Already, a few large American search engines have expanded into European and Asian markets. Some have implemented US channels, through their existing search properties located in various European and Asian countries. This gives American and Canadian companies an advantage in marketing their products and services overseas, by using search engines as their main selling vehicles.

However, to be really effective, certain important guidelines must be met. Different languages and different cultures are much more important than different time zones. In this article, I will discuss important matters which, when implemented carefully, can mean a big difference in your overall success (or failure) in international search engines.

Go “softer” on the hard sell
Generally speaking, North Americans are usually very quick in discussing deals and negotiating rates or prices in their own markets. In Asia, and especially in Europe, before conducting business, you need to develop a friendly relationship first. To many European countries, the usual American way of doing business may seem a bit too harsh to them.

Next: Develop a friendly relationship before attempting to do business >>>

Pages:     1     2     3

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.