June 4, 2004      (Continued)

Here are the three most important reasons people will buy from you:

1. Because it makes a logical choice
2. Because they trust your company
3. Because they want and need the product

Since most people will buy only when it makes sense, you should always enhance your landing page with words that will draw them emotionally. In order to help build trust from your company, you should prepare for buyer concern and proactively respond to them directly on your landing page. To make them want and create a strong desire that they need the product or service you are selling, you should enumerate many of the strong advantages of your product or service. Make it stand out from the competition and you will do well.

Conclusion
In search engine marketing, converting visitors into buyers isn't difficult. It just takes some preparation, some logic in the correct way to write a compelling landing page that will sell, along with some creative thinking in the way you design your landing pages. If you follow the simple steps offered in this article, it should be easy and straightforward.

It is estimated that online marketing will be the fastest-growing segment on the Internet in 2004 and 2005. Make this growth part of your business, by carefully preparing and writing your landing pages. For a good example of what an efficient landing page looks like, visit our newsletter sign-up page.

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Reference:
"Search Engine Advertising" by Catherine Seda.
347 pages. New Riders Publishing. Indianapolis, IN. 46240.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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