June 11, 2004

(Continued)

I guess you could summarize this by saying search engines prioritize companies and advertisers that are willing to commit long-term, even if this represents a certain amount of risk on the part of the advertisers.

Disadvantages of Fixed Placement Advertising
As you might expect, not everything is ever 'perfect' and there are a few disadvantages or drawbacks from using fixed placement. One of them is that fixed placement tends to prevent small businesses from getting into this program at an affordable cost. For example, some contract minimums can be priced way above the normal ad budget of a small company.

Another drawback is that in some programs, campaign management can become really confusing and can irritate some small businesses that don't have either the time or the tools to adequately manage their online marketing.

To really find out if fixed placement is for you, carefully review the four disadvantages and drawbacks listed below, and if you feel comfortable with all four of them, you can safely assume fixed placement is for you.

In Fixed Placement, there are four main drawbacks or difficulties encountered by most online marketers.

Here is the list of these disadvantages, and a few ways how you can easily circumvent them.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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