November 19, 2003

Before thinking that search engines are not as good as other media, you should read this:- Companies spend many thousands on direct mail, email and online advertising campaigns to drive "ordinary" and untargeted traffic to their websites.

But according to Internet marketing surveys, 49% of Web marketers today spend less than 0.4% of their budget on Search Engine Optimization (SEO). Could it be because they think traffic from more expensive marketing campaigns is better?

Before you invest any money in your next Web marketing campaign, why not start by taking the easy step first? Optimize and prioritize your search rankings results to get the real Internet users who are online right now, actively looking for a specific product or service like yours.

Over the past seven years, our SEO programs have put more companies on the real track to success by placing their rankings on top of all major search engines such as Google, Yahoo, Alta-Vista, Global Business Listing and all the others.

Several studies show people are often confused as what really works in online marketing and what marketers actually invest money into. According to an October 2003 study by Jupiter Media Metrix, only 9% of Internet surfers who are actively looking for your company's website will type the correct URL into their browser. The rest will try to find you or your products by using a search engine such as Google, Yahoo or AltaVista, etc.

The same study revealed that 97% of Fortune 100 company websites are difficult to be found by any search engine. And a November 2003 study from Internet World revealed that fewer than 12% of American companies bother to use the services of search engine optimization and positioning firms.

The only way to get a much higher, prioritized ranking in the major search engines is to invest in a quality SEO program done by professionals.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.