The rundown on 301 and 302 redirects, page 2

The rundown on 301 and 302 redirects, p.2

February 2, 2007 (Updated from our Sep. 10, 2004 article)

Getting a site banned in a search engine because of the wrong class of redirect happens more often than some people think. Since the past few weeks, www.business.com now has a PR of 0 on their home page, down from a PR of 8 (a huge drop in its overall Page Rank� value) and has disappeared from Google's index. After carefully checking the sites� server headers, I discovered they're delivering an 'HTTP/1.1�302�Object�Moved' redirect from business.com to www.business.com.

In essence, there's nothing wrong with this technique. However, lately, some search engines have begun to penalize and ban certain websites because they're doing the wrong type of redirect from the new domain name to the main website's URL.

The wrong kind of redirect command can cause complex problems
Some Web hosting companies allow you to add domain names and then perform some redirects that are programmed to �switch� one domain name to another using what is called a "302 Temporarily Moved" redirect. A 302 redirect is the wrong type of redirect to use. If you need to permanently redirect a domain name to another, the only command that is accepted and sanctioned by all search engines is a �301 Permanently Moved� command.

The first step is to analyze what the search engines see when they visit your site. When a user or a search engine crawler or spider request a web page from your site, the Web server responds with what is called �server headers� even before any actual web page is sent to the browser. This includes what type of server it is, a date and time stamp and usually a '200 OK' message, meaning that the process was successful.

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