September 28, 2006     (Updated from my previous Mar. 12, 2004 article

Since the "screen real estate" on a homepage is usually at a premium, to conserve some of that precious real estate, I recommend that you remove the old headlines, once they have been there for about a week, and replace them with the new ones on top. To have a good idea on how I do this, just visit my own news section on this site.

In your news section, however, be sure to leave all the headlines intact as they will make up your permanent news archive section. Currently, Google's spider (Google-bot) refreshes many sites every 24 to 48 hours, depending on certain conditions. It is my observation that sites with news sections appear to be refreshed a lot more often, anywhere from 8 to 10 times a day.

One way to verify this is to check your server log files. If you see Googlebot in them, or if you see a Google 'crawler' with an IP address that looks like 64.68.xxx.xx or something similar, then you're in business!

Linking your news together
There are 2 ways you can implement your news linking mechanism. One way is to group them by month so that your users have an easy and convenient way to go back in time to a particular news story that is important to them.

Or you can group them like this:

Date:
News headline link:
Descriptive text of a few lines:

The way you do it is entirely up to your own preferences. What is important is consistency in the look and feel of your site. In fact this is true of any website, no matter which industry.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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