September 28, 2006     (Updated from my previous Mar. 12, 2004 article

Every week I receive numerous questions about how a person can increase his or her website's visibility in the search engines and the correct way to perform such a delicate task. For those of you who have been studying SEO for some time, by now you must have realized that search engine optimization (SEO) is a science, as well as an art.

However, there are a few well-kept secrets that some people won't tell you or will avoid sharing with you, in an effort to keep their knowledge to themselves. One such secret is creating and maintaining an industry news section on your site.

Since I began performing search engine optimization for my clients in 1997, and for those who are open to the subject, I create an industry news section on their Web sites. No matter in which field you happen to be working, in all the industries I know of, there is always something new happening somewhere. Companies are awarded new contracts, deals get signed, innovations are announced and there are mergers, acquisitions, buyouts, etc.

Since most people like to keep informed, especially in their own industry, they go to search the Web for news. Using the power of search engines, the Internet today represents one of the fastest and most efficient ways to get the freshest news.

Creating an industry news area on your site is simple
As with any project that involves the Web and search engines, the correct way to implement technology is by following a few important guidelines. Your first step is to create and name a subdirectory in the root of your site called "news" or simply "industry-news". Notice the hyphen in the last example. Use a hyphen and not an underscore. Hyphens are treated as a space, while an underscore is treated as a different character by the search engines.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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