Is it OK to buy links? Is it safe to do it?

Is it OK to buy links? Is it safe to do it? p.3

February 2, 2007 (Updated from our Oct. 29, 2004 article)

Leasing links to your website will boost your search engine visibility

I prefer the term link leasing instead of buying since, in these uncertain economic times, nothing lasts forever. A few years ago, what would have happened if you purchased a �lifetime link� from a site like Enron? It�s pretty clear today that this would have been a bad idea.

In the last few weeks, I have been approached by a number of companies with websites that said they might be interested in leasing some links. Some of them have a PR (Page Rank�) value of between 4 to 6, with a few of PR 7. I personally believe that this trend will most likely increase.

How much should you be expected to pay?
This is obviously a tricky question. All I can say is a PR with a value of 4 is worth less than a site with a value of PR 5, and even less then a site with a value of 6. That said, the asking �monthly leasing� quotes I received from some of these companies range between a low of about $ 5 a month to a high of about $ 15 for a PR 4.

In the PR 5 category, costs ranged between $ 10 at the low end to about $ 25 at the highest. In the PR 6 and 7 categories, they were �all over the map�, with ranges between $ 30 to $ 45 for a PR 6, all the way up to $ 350 for a PR 7. PR 8's are usually hard to find at a decent price, ie less than $ 650 a month.

Note that these figures are in US currency and that prices are based monthly and can vary widely. I�ve even heard (but I don�t believe it) that some sites with PR of 4 are almost giving them away. Again, it is buyer beware. You should obviously do your due diligence on any of this before you decide to go with one company or another.

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Leasing links to your website will boost your search engine visibility

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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