September 28, 2006     (Updated from my previous Apr. 9, 2004 article)

Thanks to it’s AdWords program, Google knows who wants to advertise and what for and exactly how effective those advertisements perform in real life and, in real time, plus its knows exactly how much companies are willing to spend for that advertising. Oh, and now, thanks to its Orkut portal, now Google knows about how people communicate with friends and loved ones. If you are beginning to think this is a lot of information, it is! Today, information is power. More than anybody, Google understands that.

The parallel with the Windows operating system
In terms of worries, Google isn't too concerned about Yahoo or Microsoft's research projects, although the news media's attention on that subject could eventually be to their own advantage. Only time will tell for sure. Of course, Microsoft’s intention is to combine a search engine, right inside its new version of Windows, dubbed Longhorn. However, that version may not be ready until late 2005, early 2006. Light years away in terms of Internet speed.

Microsoft’s idea of such a search engine is to look into your hard drive for the keyword or key phrase you typed in. If it can’t find it there, it is assumed your query will ‘go out on the Web’ to find it... somewhere (!) Where exactly will that 'somewhere' be is not known at this time. Working in favour of the Redmund company of course is the fact that it is sitting on about 54 Billion of cash, enough money to feed many developing nations for years. Microsoft’s search engine project is still uncertain and leaves some observers perplexed as to how it wants to do it and what will happen next.

Search is what Google does best
So you might ask: who needs a local search engine in Windows or on your hard drive when anybody can have free and unlimited access to information residing on some of the world's fastest computers?

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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