The 10 Do's and Don'ts of SEO, p. 2

October 1, 2004

Do Number Three:
Write the main text on your page using the same keywords contained in your title tag. If you are working on a page with a title called "New houses in Baltimore" then be sure that those important keywords are repeated at least two or three times in the main body of your text, without sounding repetitive. A well-designed and carefully written page will 'read write' and will not sound like you are repeating yourself.

Search engines will rank your page higher if they see a keyword repeated a few times on a page, and will help them "build a theme" throughout your site. However, don't go 'overboard' on this, because if you increase your keyword density too much, some search engines might think you are trying to cause spam.

Do Number Four:
Make a complete sitemap of your site, which will help both your users and the search engines at the same time. Having a well-designed sitemap will ensure that each page of your site gets properly indexed by Google and the other search engines. It is important to call that file sitemap.html and not site-map.html or other variations. Additionally, make sure that your sitemap.html file is directly accessible from your homepage and that it uses link text.

Link text is always a lot better than a picture or graphic, since search engines won't be able to read them. For an example of what a sitemap is supposed to look like, click here.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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