The 10 Do's and Don'ts of SEO, p. 3

October 1, 2004

Do Number Five:
To increase your link popularity, participate in a link exchange program. Even in the aftermath of Update Florida, link popularity in Google today is even more important than ever. All else being equal, the higher your Page Rank, the higher your rankings. Increasing the number of links that point to your site will help you in the results pages.

You should only link to sites that are in the same field or industry as your site, unless another field can be helpful to your users. Link when it makes sense to link. Also, don't link to bad 'neighbourhoods' or from so-called link farms or 'free-for-all'. For a good article on how reciprocal link exchanges work, click here.

List of the Five Don'ts

Don't Number One:
Don't ever use cloaking mechanisms or cloaking software that need to know the IP address of a search engine spider or anything similar. Cloaking is based on the idea of serving a unique, optimized page for the search engines, while serving a completely different page to the 'real' users. Today, most major search engines prohibit the use of such techniques and you risk your site being penalized or banned altogether if your'e caught doing it.

Always play it safe and the search engines will treat you right. For the whole story on cloaking and why you should always avoid it, click here.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.