Latest update on the Florida Dance, page 2

December 5, 2003

(Continued from page one).

Therefore, you aren't likely to see some affected sites return to the top for their target phrases until Google releases the OOP from those sites it was applied to. My feeling is there probably won’t be anything done until the next Google dance which won’t happen probably until December 15 or a bit later I think.

On December 2nd, somebody came to me and handed me his website that a previous SEO, a competitor of mine seemed to have ‘overly optimized’ on certain important keywords of his. Although this article is certainly NOT meant to spam the search engines in any way, the following are techniques that can be used as a last recourse, if you feel some of the pages in your site have been affected in such a way.

Fine-tuning a website to the OOP
As is most apparent to many, Google is still experimenting with its Page Rank™ algorithm and continues to adjust as we are heading into the busy Christmas and Holiday season. One thing is certain: there appears to be no stability in the new algorithm. For that reason, I would just sit and wait to see what the December update will bring us before committing to any changes whatsoever.

Detecting if the OOP has been applied on a certain page
You can determine if your site had any OOP penalty applied in any way by simply entering your keywords in a Google search, but you will need to add an -exclude for a unique string of characters. Example:

Your main keyword or key phrase –blahblahblah

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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