Latest update on the Florida Dance, page 3

December 5, 2003

(Continued from page two).

The -blahblahblah string of text doesn't matter one bit; it's simply a string of nonsense characters; you can type in anything you wish and it will work... (!) What is important is that you put the "-" character, which informs the Google algorithm to exclude the new spam filter which appears to cause the OOP penalty.

After running this simple test, if you see your page reappearing back under these conditions, it's highly likely the OOP is in effect for that particular keyword or key phrase on that page.

Note that there is a possibility Google might modify how this type of search works, in an effort to prevent some people from seeing the results, but without the penalty filter. However, at the time I wrote this, that search technique enabled me to detect which of the penalized web pages have been affected by the OOP, so it is a pretty fairly accurate test.

More on the OOP penalty
The OOP penalty is mostly related to certain incoming links to a page that is in fact penalized in a certain way. Also, on-site absolute links might trigger the OOP. In a particular case where I have seen a site receive an OOP ranking penalty, there were incoming text-links that matched exactly the keywords for which I made the search. Thus, if the incoming links match exactly with the text in the title of your page, your headline tags or your body text, it is my observation that the OOP penalty could be triggered by Google’s new algorithm.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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