The new and improved Yahoo

February 21, 2004

I’ve also observed that Yahoo seems to be analysing similar page content and features as Inktomi does, despite the results being displayed today are somewhat different. Important criteria such as keyword frequency, keyword density and features such as keyword-rich title tags and key phrase placement appear to be important factors in Yahoo's current algorithm.

We have also seen some sporadic Google results popping up from time to time. This is very likely a temporary measure to ensure search-continuity, as Yahoo engineers continue to develop and continuously improve their search algorithm.

Recommendations to site owners
Remember that all search engines crawlers, including Slurp, are incapable of following hyper links imbedded in a frame, in an image or graphic, and certainly not in a site that was created using Flash technology as its only means of presenting information.

As I wrote about the importance of usability features in a well-designed site two weeks ago, by making certain that your site is search engine-friendly, it will usually rank higher in the search engines, including the new Yahoo.

If you want your site to rank high in any search engine, and if your site includes frames, remember that the correct use of the "no frames" tag is very important. For more on how to optimize a site using frames, click here.

For sites that are database-driven, Yahoo Slurp will try its best to follow dynamic links, but as a precaution, Yahoo is advising site owners and webmasters to place static pages with text links directed to certain parts of their sites that have any kind of dynamic content. For more on the correct way to optimize dynamic links, click here.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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