The new and improved Yahoo

February 21, 2004

Finally, just like Google, the description meta tag is a critical aspect in Yahoo's algorithm. For maximum benefits, site owners and webmasters are encouraged to write keywords in their title tags, descriptions tags and body copy for each individual page in their sites. As always, quality and relevancy always yields the best dividends.

Stay on-topic for maximum efficiency in the results pages. Remember that Yahoo, as well as most of the major search engines always look at the ‘theme’ of any individual page, and will use its algorithm to determine what the topic is about that page. If the keywords used in the title tag reflect the same keywords used in the body of the copy and are relevant, it will usually grant a higher ranking for that page than if the page happens to be inconsistent with the proper placement of its main keywords or key phrases.

Conclusion
Yahoo, as any other search engine, is only interested in one thing: quality and relevant results for its users. If your website delivers that information in a consistent and clean manner, it should do well in the search results pages. All recommended SEO techniques and procedures that have been taught for the past two to three years still hold, both in the case of Yahoo and the others.

Build and integrate your site in the most logical way, make it search engine-friendly and create great content are three of the best ways to significantly improve your rankings. If you can add new content every day, your site will be perceived as one that is well maintained. Search engines prefer sites that consistently feature fresh and new content, when compared to other websites that don’t change much and are somewhat dated.

Here's a tip of the hat to Yahoo for a job well done!

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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