(Continued)

As reported earlier, the long-awaited Google IPO was finally announced by the company Thursday afternoon.

Google, the popular search engine company, registered for a $2.7 billion initial public offering with the Securities and Exchange Commission Thursday. Morgan Stanley and Credit Suisse First Boston were named as the underwriters for the deal. The company's IPO filing has been rumored for the better part of a year and recent speculation has created a buzz about Internet stocks not seen since online auctioneer eBay went public in September 1998.

Wall Street has been eagerly anticipating a filing from Google so investors could finally get a glimpse into the company's finances. In the filing, Google said that it generated revenues of $961.9 million in 2003 and reported a net profit of $106.5 million. Sales rose 177 percent from a year ago although earnings increased by just 6 percent.

For the first quarter of 2004, Google reported sales of $389.6 million, an increase of 118 percent from a year ago. Net income was $64 million, up 148 percent from the first quarter of 2003. Mark Mahaney, an Internet analyst with American Technology Research, said Google's numbers were incredibly strong, noting that its sales grew in the first quarter at a higher rate than Yahoo! and eBay.

Google's core business of selling search-based advertising, which allows companies to purchase ads tied to specific keyword searches, is one of the most lucrative and rapidly growing markets in the tech sector. Google, founded in 1998 by former Stanford University students Sergey Brin and Larry Page, has quickly become one of the most successful Internet companies, thanks to search technology that many experts say is superior to offerings from rivals.

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