(Continued)

To end this busy week in the news, just when you tought that 'all had been invented in toolbars', a new company just came out with... a new toolbar! The Viewpoint Toolbar shows the usual search result as a web page but in addition to it, it fetches thumbnails of the shown search results.

The Viewpoint Toolbar does what an average search toolbar does and takes it one step ahead. It uses Yahoo search engine technology to display results but the difference is the visual representation of the search results. The good thing about the thumbnails is that you can make out if it’s a content rich site or just another keyword spammed site filled with advertisements.

Since the generation of thumbnails is done in real time, the process can be quiet painful on a normal dial up connection so they do let you disable the thumbnail display and use the toolbar as a regular search toolbar. And it does the other functions of a search toolbar pretty well too. There is the usual popup blocker with one interesting extra option (allow non ads popups) which sounds pretty ambitious. I would need some more tests before I can actually fall for that claim. Then there is a search save feature that functions as a visual bookmark, where your searches are saved as clickable thumbnails.

My 2 featured articles for today are How to lower your client acquisition cost and Accurately calculating ROI in an online ad campaign. But first, as usual, let me answer one of the more than 20 questions I got from readers this week.

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