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My two featured articles for the week ending May 21, 2004

1) "A powerful structure to Search Engine Marketing"

In today’s extremely competitive markets, sometimes search engine marketers try to “cut corners”, in an effort to save time and a bit of money. However, neglecting to build a strong search engine marketing structure can seriously hinder any online ad campaign.

This is perfectly understandable, given the conditions they sometimes have to face, such as tight deadlines, limited budgets and overall difficult market conditions.

To be truly successful, plan for an initial trial period, followed by some benchmark testing, where you will be able to carefully measure each result of your online ad campaigns. Click here to read the article.

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