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(Continued)

Through the new 'smart' tool, shopping-related queries are immediately tagged, which then automatically deliver visitors to a Product Search results page. Using its natural language capabilities to identify what stage of the shopping cycle, a customer is in - finding, researching or buying - Product Search then tailors the search according to their request.

Added features of Product Search include product feature comparisons, product price comparisons, links to online stores that sell the product as well as clarification and sorting tools.

In other news on Friday, Internet advertising and online marketing, once heavily criticized for its aggressive and repetitive use of banner ads, is making a welcomed comeback, with rekindled interest in the industry, which, in some cases, is triggering some deals.

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